Orient Electric is setting ambitious growth targets in India’s business to consumer (B2C) lighting market, aiming to scale up its presence over the next two to three years. The company’s key objective is to achieve ₹1,000 crore in revenue from consumer lighting, a milestone that would place it among a very small group of Indian companies that have crossed this level from lighting alone.
The company has already shown strong momentum. In the 2024–25 financial year, Orient Electric’s lighting and switchgear segment recorded 11% YoY growth, reaching revenue of ₹920.73 crore. Alongside this growth, the company’s market share in B2C lighting improved by 200 basis points, rising to 6.2% by the end of the fiscal year. This steady performance has helped Orient Electric climb rapidly in industry rankings.
Over a little more than two years, the company moved from 8th position to 4th place among players in the highly competitive consumer lighting space. This rise reflects better execution, improved product offerings, and a sharper focus on brand positioning in a market dominated by established names.
Despite this progress, Orient Electric continues to trail several major competitors, including Havells India, Signify (Philips), Syska, Wipro, and Bajaj Electricals. These companies have traditionally held larger shares of the B2C lighting market and enjoy strong brand recall. As a result, Orient Electric’s path to the ₹1,000 crore mark will not be without challenges.
Analysts point out that the overall Indian lighting market typically grows in the high single digits to low double digits each year. This means that for Orient Electric to nearly double its B2C lighting revenue within two to three years, it cannot rely solely on industry growth. Instead, the company will need to aggressively gain market share from competitors. Another key challenge is that growth must come from higher-value products, rather than only from selling larger volumes at lower margins.
To address these challenges, Orient Electric is shifting its strategy toward premium and higher-value lighting solutions. The company is focusing on connected and smart lighting products that cater to lifestyle-conscious consumers and modern homes. In addition, it is developing customised lighting solutions for the construction and infrastructure sectors, expanding its relevance beyond traditional household lighting.
According to Ravindra Singh Negi, Managing Director and CEO of Orient Electric, the company’s near-term priority is to move into the top three players in the B2C lighting market. Once that position is secured, Orient Electric believes it will be well placed to achieve the ₹1,000 crore revenue milestone, firmly establishing itself as a major force in India’s consumer lighting industry.
Overall, Orient Electric’s strategy reflects a clear shift from volume-driven growth to value-led expansion. By focusing on premium offerings, smart lighting, and specialised applications, the company aims to strengthen its competitive position and capture a larger share of India’s evolving consumer lighting market.