⚠ BETA — all market data shown (deals, filings, prices, indices) is demo / illustrative, not live trading data. For evaluation only; verify before acting.
June 14, 2026
The Dispatch

Definition

AMFI

AMFI is the Association of Mutual Funds in India, the industry body for asset management companies that sets standards and promotes investor awareness.

AMFI represents SEBI-registered mutual funds, working to develop the industry on professional and ethical lines. It registers and regulates mutual fund distributors through the ARN system, publishes industry data, and standardises practices across fund houses.

Its well-known 'Mutual Funds Sahi Hai' campaigns have driven retail awareness and SIP adoption. While SEBI is the statutory regulator, AMFI functions as a self-regulatory and coordinating body that complements regulation with industry-led standards and investor education.

Related terms

  • SEBISEBI is the Securities and Exchange Board of India, the statutory regulator of the securities markets, protecting investors and overseeing exchanges, intermediaries and listed companies.
  • Systematic Investment Plan (SIP)A SIP lets you invest a fixed amount at regular intervals (usually monthly) into mutual funds or stocks, automating disciplined investing.
  • SEBI SCORESSCORES is SEBI's online platform where investors can lodge and track complaints against listed companies and market intermediaries.

Plain-English explainer from The Dispatch Investors Encyclopedia. General information, not financial advice.